We are extremely saddened to learn of the collapse of a building complex in Bangladesh and our condolences go out to those affected by this tragedy, Joe Fresh said in a statement on its Facebook page.
In Joe Fresh’s statement to the public regarding the building collapse in Bangladesh, they wrote:
“Loblaws Inc. has vendor standards, which spell out the requirements of working with us to ensure that all products are being manufactured in a socially responsible way. We audit against these standards on a regular basis.”
If you look past the smoke of the PR, it is clear that this statement has one of two possible meanings, both of which make the company look worse off.
1) They lied: They don’t actually care to audit.
300 people would not be dead right now if they had indeed audited against these socially responsible manufacturing standards.
2) They lied: They do audit but their standards do not meet the criteria for “socially responsible manufacturing”.
If Joe Fresh did not lie about auditing, then obviously their workplace standards ALLOW for their workers to work in buildings that will likely collapse.
If they indeed do audit against their “standards” on a “regular basis”, then Joe Fresh would have KNOWINGLY put their workers in imminent danger and still did nothing to prevent harm to your workers, that would be a crime against humanity (to put it lightly).
To be honest the latter is probably worse.
So which is it Joe Fresh / Loblaws?
It’s sad to see a beloved Canadian brand succumb to such practices. Welcome to the ranks of Barrick Gold and Peter Munk.
It was this company’s responsibility to make sure where these men and women who allow Joe Fresh to remain profitable are at least not in danger of losing life or limb. Considering everything that they have done for the company, you owe them at least that.
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